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[[image:k12badge.jpg]]K12 Online Conference PR Committee Workspace

 * **Name** || **Email** || **Twitter** || **Skype** ||
 * Marie Knee || agearrings@gmail.com ||  ||   ||
 * Paula Naugle || plnaugle@gmail.com || plnaugle || plnaugle ||
 * Lisa Parisi || isaparisi51@gmail.com || lparisi ||  ||
 * Paula White || pwhite@k12albemarle.org || paulawhite || tzstchr ||
 * Theresa White || theresa.white16@gmail.com || theresawhite || theresawhite16 ||
 * Patrick Woessner || pwoessner@micds.org || pcwoessner || pwoessner ||


 * Initial Thoughts/Ideas for a Framework**
 * < **Masses:** ||< We clearly want to reach as many educators as possible, and ideally that will include the masses who may not be aware of the conference. I'm hoping we expand our collective reach and find ways to inform and engage our colleagues who may not be "plugged in". ||
 * < **Message:** ||< While the conference website is very comprehensive and the ultimate destination for our participants, we need to craft a message that will prompt educators to learn more and get involved (i.e. click the link). I would liken this to creating "good copy" that can be disseminated through a variety of channels. ||
 * < **Medium:** ||< To reach the masses will require spreading our message through a variety of media that can reach outside the familiar "echo chamber" of tools such as Twitter and the blogosphere. Thankfully, we have a large number of resources/contacts at our disposal and we'll need to leverage them ||
 * < **Motivate:** ||< PD is often most effective when experienced with colleagues. We should consider motivational strategies such as encouraging teachers to form small collaborative groups at their school that can participate and reflect together ||
 * < **Measure:** ||< I believe some of the conference activities offer a way to gauge levels of participation but it would be great if we could find some ways to measure the effectiveness of our PR efforts. ||

Pat, Paula, and Paula
 * Conference Call: 9-8-09**

We briefly discussed PR/communication tools (Twitter, Yammer, blogs, etc) and decided our first task would be to generate PR resources that could be distributed through various mediums (blog posts, flyers,etc). Instead of assigning this task to specific people, each committee member is invited to post content (i.e. drafts) on this wiki; once we've collected some prose we can edit/revise and then begin distributing.

There is a K12 Badge available at http://k12onlineconference.org/?p=96 but I didn't see the HTML code.

K12 Live Events will be hosting a LAN party on Saturday, Sept 26. Details will be forthcoming from that committee, but we should publicize the event in advance and once more information is available.

We will try to schedule another Skype call in a few weeks; more info to follow:

Bridging the Divide
 * Draft PR Content Goes Here:**

Get ready for an exciting learning experience. [|K12 Online 2009] is an online conference that invites participation from educators around the world interested in innovative ways Web 2.0 tools and technologies can be used to improve learning. Mark your calendars and get ready for some great sharing.

Plans are still being finalized for this global event, but below are the dates you need to mark on your calendar. You will get more details on the site as they become available and through reminders from the K12Online Conference Public Relations team. We will also be Twittering and blogging about the conference in the coming weeks.

The pre-conference keynote and fireside chat will take place the week of November 30, 2009

Week One December 7-11 - Strand 1 and Strand 2 Week Two December 14-18 - Strand 3 and Strand 4

Everything you wanted to know about getting started with Web 2.0 technologies for learning but were afraid to ask. The presentations in this strand will focus on specific, free tools for newcomers. Whether you have one classroom computer or a laptop for every student, digital technologies can provide new opportunities to connect with other learners, create new and exciting knowledge products, and engage students in an expanded learning process beyond the traditional “boundaries of the bell.” Teachers first introduced to Web 2.0 tools are often unaware of the new possibilities for teaching and learning afforded by the Read/Write Web. Presentations in this strand will amplify and model what is possible in terms of pedagogy, student creation of content, and collaboration. Practical classroom implementation ideas will be emphasized. Presentations will focus more on the ways new tools can be used to engage students in learning, rather than focusing exclusively on how specific tools are used. If you’ve ever felt like everyone else knows more than you about teaching with technology and you need help getting started, this is the strand for you. [|Joyce Kasman Valenza] (United States) will keynote the “Getting Started” strand. [|Wesley Fryer] is the strand convener.
 * Week 1**
 * Strand A: Getting Started**

Innovative approaches to teaching and learning using Web 2.0 tools are often utilized by a limited number of “early adopter” teachers in our schools. This strand seeks to amplify ways educators in a variety of contexts are serving as constructive catalysts for broad-based pedagogic change using Web 2.0 technologies as well as student-centered, project-based approaches to learning. Presentations in this strand will both showcase successful strategies as well as amplify critical issues which must be addressed for innovative learning methods to be adopted by teachers, librarians, and administrators on a more widespread basis. These issues may include (but are not limited to) issues of copyright, fair use and intellectual property, internet content filtering, student privacy and safety issues, administrator expectations for teacher utilization of Web 2.0 tools, pilot initiatives utilizing key Web 2.0 technologies in different content areas, and innovative ways students and teachers are providing just-in-time support as well as formal learning opportunities for each other focusing on Web 2.0 tools. Successful approaches for both large and small schools, in rural as well as urban settings, will be included. This strand will explore and amplify a menu of practical ideas for educators in diverse contexts who want to continue amplifying possibilities in our schools. [|Konrad Glogowski] (Canada) will keynote the “Leading the Change” strand. [|Elizabeth Helfant] is the strand convener.
 * Strand B: Leading the Change**


 * Week 2**

Leveraging the power of free online tools in an open, collaborative and transparent atmosphere characterizes teaching and learning in the 21st century. Teachers and students are contributing to the growing global knowledge commons by publishing their work online. By sharing all stages of their learning students are beginning to appreciate the value of life long learning that inheres in work that is in “perpetual beta.” This strand will explore how teachers and students are tangibly bridging divides between instructors, learners, classrooms, content, and experts outside the traditional classroom. Presentations will also explore the practical pedagogical uses of online social tools (Web 2.0) giving concrete examples of how teachers are using the tools in their classes. Rachel Boyd (New Zealand) will keynote the “Week in the Classroom” stand. [|Maria Knee] is the strand convener.
 * Strand A: Week in the Classroom**

You’ve been using blogs, wikis and other technologies for awhile but perhaps haven’t seen them transform your classroom and the learning environment for your students in the ways you think they can. This strand amplifies ways new technologies can be used to transform classroom and personal learning. Rather than merely replicating traditional, analog-based learning tasks, how can digital technologies permit teacher-leaders to “infomate” learning to add greater interactivity, personal differentiation, and multi-modal exploration of curriculum topics? Fresh new approaches to using Web 2.0 tools for learning and authentic assessment will be highlighted. Presentations will explore innovative ways Web 2.0 tools can be blended together to help students create, collaborate, and share the knowledge safely on the global stage of the Internet. Maybe it’s time to share your insights and experiences with your teaching community. Join these sessions to gain insights on “bridging the divide” for learners in your classroom and/or your professional practice. [|Diego Leal] (Columbia) will keynote the “Kicking it Up a Notch” strand. [|Jose Rodriguez] is the strand convener.
 * Strand B: Kicking It Up a Notch**

Use these links to access 122 presentations from [|2008], [|2007] , and [|2006].

K12 Online Conference – Bridging the Divide PR Team – Patrick Woessner PR committee chair, [|Lisa Parisi], Theresa White, [|Paula Naugle] , and [|Paula White]